“Some fun facts about today’s news: I learned about Scooter Braun’s purchase of my masters as it was announced to the world,” she claimed. From there, she details how she knew Borchetta would eventually sell the label but claims she had no knowledge - and no expectation - that it would be to Braun. Instead I was given an opportunity to ‘earn’ one album back at a time, one for every new one I turned in,” Swift began her post. “For years I asked, pleaded for a chance to own my work. Bieber’s caption reads “Taylor Swift what up.” He has since removed the caption from the photo following Swift’s blog post. She led the post with a screenshot from Bieber’s Instagram that saw Bieber FaceTiming with West and Braun following Kim Kardashian West leaking a phone call between Swift and West on Snapchat about his song “Famous” (which contains the line “I feel like me and Taylor might still have sex”). In her post, she detailed a less-than-savory history with Braun, specifically through his clients Bieber and Kanye West. Not well! Within hours of the announcement, Swift posted a lengthy blog on her official Tumblr where she revealed how “sad and grossed out” she was over the deal. How did Taylor Swift respond to news of the acquisition? So what the hell happened? We break down a very crazy 24 hours. Swift’s announcement of her new deal ended with a touching “thank you” note to Borchetta, but Borchetta’s decision to sell the company to Braun led to a fiery war or words between Swift, Borchetta, Braun and, unexpectedly, a slew of pop artists and friends who chose sides. Upon the announcement of her new record deal last November, she also revealed a groundbreaking element which affected all artists under UMG: any sale of the company’s shares in Spotify resulted in equity for UMG artists. The specific details of what would happen to her early masters were mostly unknown until Sunday. With her new agreement, Swift had negotiated ownership of all future masters, while Big Machine retained ownership of her first six albums. The acquisition was reportedly valued at $300 million.Īfter six albums with Big Machine and a pivot to pop music, Swift’s 13-year deal with BMLG expired last November, with the superstar signing a new deal with Republic Records and Universal Music Group. But Big Machine, the current home for Reba McEntire, Midland, Sugarland and more, has a massive net worth and back catalog thanks to the early signing of a 15-year-old Taylor Swift. Braun, an entrepreneur and talent manager best known for representing Justin Bieber and Ariana Grande, among others, seemed like an unlikely partner for Borchetta’s Nashville-based independent label. Sunday morning’s announcement that Scooter Braun’s Ithaca Holdings acquired Scott Borchetta’s Big Machine Label Group caused the a-pop-calypse to swiftly descend upon us.
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